FDA launches “Every Try Counts” campaign to manipulate smokers

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3 years ago

FDA launches “Every Try Counts” campaign

Attention, smokers. The FDA launched their latest campaign to help smokers with an “adult smoking cessation education” campaign aimed at encouraging cigarette smokers to quit through messages of support called “Every Try Counts”. While the challenge will remain the same, their “tough love” approach of demonizing and shaming and nicotine guilt trips has turned into – well, a softer, kinder “positive” type of manipulation to say the same thing. Keep trying.

There seemed to be buzzwords like “stakeholders“, “medicinal” products, and “health” coupled with “technology” and “smoke-free society”. In the latest battle cry of “Every Try Counts“, there certainly seemed to be more grab-assery in the almost 2 1/2 hour Glantzian propaganda video than there was “effort” put forth by the FDA.

Naughty step. Now.

— O_O (@AgentAnia) May 29, 2016

I did find e-cigarettes. The “e-cigarette” section of this campaign claiming “for now, we do not know” is difficult to find and treated like a red-headed stepchild on the naughty step (hat tip to Agent Ania who I adored and miss dearly), here.

What I know they know is in their possession all over this blog here, and here and so on.

“Every Try Counts”

In the latest ~~smokescreen~~ release:

“The FDA is committed to reducing tobacco-related disease and death by helping people quit combustible cigarettes and implementing comprehensive policies to reduce addiction to nicotine. Our aim is to render cigarettes minimally or non-addictive”

Stop. Do you know what a 100 Million+ Dollar commitment of comprehensive policies from the Food and Drug Administration (FDA) and National Institute on Drug Abuse (NIDA) return on investment might look like? I do.

*If any of you know of 100 million dollars being spent in a similar fashion for e-cigarettes, snus, etc., PLEASE link them in the comments.

I couldn’t tell if this was a slip, or a tactically designed ploy by using the words “spectrum of risk” at 1:03:40 and 1:04:07 in the video….

According to “22nd Century” – “Spectrum” is the name of their product at this time)

bold is my emphasis within below:

MRTP designation

Perhaps the most immediate upside comes from the possibility of its very low nicotine cigarettes Brand A (containing 95% less nicotine compared to conventional cigarettes) to get the Modified Risk Tobacco Product (MRTP) designation.

The company would then be able to market Brand A as such, a very low nicotine cigarette which has less health risk as it reduces addiction.

An official application was made to the FDA in December last year, and a rather substantial meeting (involving no less than 22 FDA staff members and another 20 by telephone) took place within two weeks, suggesting substantial FDA interest.

This interest was already evident from the ($10M) financing by the FDA and NIDA of a landmark study using 22nd Century’s Spectrum research cigarettes that appeared in October 2015 issue of the New England Journal of Medicine.

This double blind, parallel, randomized clinical trials involving 840 smokers, found that smokers of Spectrum very low nicotine cigarettes consumed far fewer cigarettes per day and doubled their quit attempts versus smokers of cigarettes with conventional nicotine content.

“Every Try Counts”

Here’s the “landmark study”:

Randomized Trial of Reduced-Nicotine Standards for Cigarettes

How will the FDA get a return on investment with this campaign? They’re in the tobacco business. They’ll sell more cigarettes and collect the tax. I predicted it in advance here, and where “expert” personalities and political front groups are on board, I covered it here.

“while encouraging the development of potentially less harmful tobacco products for adults who still want or need access to nicotine.”

Well, thanks very much.

Continued babbling

The announcement rambles on, stating:

“At the same time, we’re also taking new steps to improve access and use of FDA-approved medicinal nicotine products to help smokers quit.”

The government and experts claim “government approved methods work to help smokers” but no one brags of 93% failure rates. No one mentions false hopes choosing those options. No one mentions the methods approved by the government, fanatically promoted and shoved into smokers faces, are designed to fail.

Director Zeller closes by thanking @American_Heart, @LungAssociation, @CVSHealth, and @truthinitiative for pledging to provide additional cessation resources to smokers. #EveryTryCounts

— FDA Tobacco (@FDATobacco) December 12, 2017

Imagine my surprise to see political front groups such as the Heart, Lung, Truth Initiative along with CVS “pledging” resources manipulation with the FDA.

The last campaign was a $200 million dollar flop.

Every Try Counts, right before your eyes

There’s a hashtag “#MedNicotine ” entangled in the manipulation.

Behavioral support is a fundamental part of making #MedNicotine products work better. This support may give people a better understanding of how these products help them stop smoking. – Fred Saunders of @GSK

— Duke-Margolis (@dukemargolis) December 12, 2017

What Duke-Margolis is quoting from Fred Saunders of Glaxo-Smith Kline (GSK) to smokers is:

Give us a call because you’re too stupid to understand we’re not going to make a product to help you, so call us: we’ll explain how you’ll fail. These products are useless without counseling. Give us money. Do as you’re told. Use them anyway.

Fundamentally.

Fund Us Mentality.

Added 12/14/17:

The day after this blog, this comes across my eyes:

“preclinical research conducted at Duke University”

Seems “#MedNicotine” was pretty serious….

Seems “Every Try Counts” includes “medical nicotine”.

Axsom Therapeutics Collaborates with World-Leading Nicotine Addiction Research Center for Phase 2 Trial of AXS-05 in Smoking Cessation

The FDA can’t prove nicotine addiction or gateways exist.

Without tobacco/maio’s, Nicotine is not addictive.

When will the class action law suits begin?

One more thing. I primarily tweet and blog about e-cigs, but that does not mean I am against Heat not burn, snus, and so on. In my opinion, if you’re trying, it all counts.

I saw “dip” but Swedish Snus isn’t talked about enough, either.

From Bengt Wiberg